SMART Riders

People Who Ride SMART
A system-wide on-board survey conducted in 2002 provided the following profile of SMART passengers:
  • 81% ride the bus once a week or more often
  • 37% were between the ages of 18-34
  • 54% were between the ages of 35-65
  • 5% were over 65
  • 4% were under 18
  • 55% were male, 45% female
  • 74% had attended college
  • 62% reported household incomes of $40,000 or less
The 2004 general survey provided very similar results, except that it reported household incomes were considerably higher. In both the 2002 and the 2004 surveys, passengers indicated that the main reasons they rode SMART were:
  • Convenience
  • Don't own a car or don't drive
  • Money savings
  • Stress reduction
Other respondents cited:
  • Ability to nap, work, or read on the bus
  • Environmental concerns
  • Exercise (walking or bicycling to the bus)
  • Limited access to an automobile